Founded in 1948 by Auguste Pralus, Maison Pralus is a testament to the artistry and passion behind fine chocolate and pastries. Renowned for the invention of the iconic Praluline®, a brioche with pink pralines that gained fame in 1955, the house has grown from a small Roanne pastry shop into a celebrated brand with 19 boutiques and a chocolate factory. Under the leadership of François Pralus, the second generation, the company expanded its vision, pioneering bean-to-bar chocolate production. François works with premium cacao sourced globally, including from his own plantation in Madagascar, crafting exquisite creations that honor both tradition and innovation.

Beyond its dedication to exceptional quality, Maison Pralus is deeply committed to environmental sustainability. From permaculture gardens and beehives producing honey to solar panels powering the factory, the company integrates eco-conscious practices into its operations. Employees and their families enjoy the benefits of shared gardens, fostering a sense of community. By blending tradition, creativity, and green innovation, Maison Pralus continues to delight chocolate lovers worldwide while championing a sustainable and human-centered approach.