Founded in 2017 by Jamaican pastry chef Rennae Johnson and her husband, Wouter Tjeertes, Pure Chocolate Company is dedicated to revitalizing Jamaica’s exceptional but underappreciated cocoa. With decades of experience in pastry and chocolate-making, Rennae and Wouter have built a brand that embodies their shared passion for craft and community. Their mission is simple: create artisanal chocolate that is honest, sustainable, and benefits everyone involved, starting with the farmers.

By working closely with Jamaican cocoa farmers, Pure ensures fair wages and helps improve the quality of their crops, all while celebrating the island’s vibrant culture. Each chocolate bar not only delivers the exotic flavors of rural Jamaica but also serves as a canvas for local artists, showcasing a side of Jamaica rarely seen. Produced entirely on the island, Pure Chocolate Company supports the local economy and shares the breathtaking beauty and rich flavors of Jamaica with the world.